Various theories have been advanced, to explain the great popularity of Kaspersky computer security solutions. There are people who attribute it wholly to the fact that the said programs come with free trials, which serve as ‘baits’ for people to start making use of them, and then get them hooked. And without a doubt, there may be some element of truth in that. Another postulated theory is the one to the effect that Kaspersky’s reasonable pricing pulls in some users. Again, there must be some truth there, just as there is some truth in the assertion that Kaspersky’s well proven efficacy is another advantage to it. But there is one great attraction to this line of computer security solutions that tends to be overlooked in all that: the Kaspersky ease of installation advantage. The number of Kaspersky installations in the world: Kaspersky is, without a doubt, one of the most widely used computer security solutions in the world. And this turns out to be evidence for Kaspersky’s effectiveness, when you take into consideration the fact that most of these installations arise out of ‘person to personal referrals.’ That is where a person who has successfully used Kaspersky computer security software, and noted its effectiveness, recommends it to another person, who in turn endorses it to yet another one and so on and so forth. Clearly if it was not effective, no one would mess their reputation by recommending it to their friends.
The independent reviews Kaspersky receives: we tend to see Kaspersky computer security software receiving favorable reviews even on review forums that are known for most scathing criticisms. Even where Kaspersky ever receives a negative review, it will tend to be with regard to something else, other than its effectiveness. This is further evidence that there is little (if any) ill one can speak with regard to Kaspersky effectiveness. Kaspersky (technical) features: this evidence is only accessible to people who are knowledgeable in computer security technology. Their analysis of the features that go into the making of Kaspersky tells us that they are confident that these are features that make for very effective computer security solutions, at a technical level. And the people who are speaking here are, by the way, computer security experts who are not in any way affiliated to Kaspersky.
Kaspersky’s free trials: most computer security software from Kaspersky comes with a free trial edition. This is not just a marketing ploy. It is also an assertion of Kaspersky effectiveness. In giving you a free trial, what Kaspersky is effectively telling you is that it is so confident of its product that they are willing to let you critically appraise its performance, before purchasing it. This is the ultimate assertion of confidence in a product. And coming from the product’s maker, it is an assertion you cannot take lightly.
That then, is the evidence we have for Kaspersky’s effectiveness.
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